Lawyer Website Mistakes and How to Fix Them

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⅓ of prospective clients vet their attorneys online before choosing who to hire.  Lawyer websites make the first impression for these prospects and should: 74% of visitors to lawyer websites are ready to take action. Don’t miss out on this business because your website doesn’t make a good first impression.  Is your firm making these […]

Easy Organic Lead Generation for Lawyers

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Lead generation for lawyers can be achieved organically with a bit of time and fine-tuning. Maintaining a steady stream of leads while nurturing the relationships of long-time clients is an essential part of growing into a successful top-ranking law firm.  What does lead generation mean?  Lead generation is the process of attracting new prospects to […]

Evergreen Content For Estate Planning Law Firms

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Evergreen Content is an important content marketing strategy for estate planning firms. Evergreen articles on your website and social media platforms are helpful for building SEO and for getting websites to rank on search engine ranking pages (SERPs).  What is Evergreen Content? Evergreen Content is material that covers topics that are relevant and everlasting. Blog […]

The Influence of Community on Your Law Firm

*Your business community is the backbone of your law firm. It builds morale, offers support, and drives you company to new clientele* Growing your business is at the forefront of every small business owner’s mind. Refining a business community, building an online presence, and establishing a positive rapport within your local community are all major […]

Confidently Protect & Scale Your Law Firm

*To Scale your Law Firm is the goal for every attorney on the block, but you can’t get it done without the proper protections and systems in place* Meet Crystal Potts. Crystal owns and operates two businesses – she is the founder of Potts Legal as well as The Systems Edit. Potts Legal is a law firm that […]

How to Create Clarity in Your Business

Clarity in business is a goal attorneys and business owners should continually strive for in their careers.  Business clarity ensures advancement in your marketing, business plans, finances, social media relationships, and more.  What does clarity in business really mean?  Why is business clarity important?  Having a full grasp on your business is one of the […]

The 4 C’s for Attorneys

The 4 C’s for attorneys is much the same as the 4 C’s for grading diamonds. Consistency, clarity, community, and conversion are strong characteristics law firms need to become high-quality, top-ranking industry leaders.  Mastering the art of a successful law firm requires infinite hours of hard work and dedication. Cutting your company into multiple facets […]

Completing a Competitive Marketing Analysis for an Estate Planning Firm

Completing a Competitive Marketing Analysis for Your Estate Planning Firm Competitive marketing analysis will help identify where your estate planning firm stands against its competitors. A market analysis will give direct insight into your company’s and competitors strengths and weaknesses. From there, your business can develop a marketing blueprint that can help your business grow […]

How to Kickstart Your Legal Sphere of Influence

What is a sphere of influence (SOI)?  Everyone has a sphere of influence. A sphere of influence is a group of people over which you have a bit of sway simply because you know them. Think of your family, friends, neighbors, classmates, dentist, postman, &/or attorney.  See what we did there?  Legal Sphere of Influence  […]