Effective Public Relations
for Law Firms
Public relations for small and solo law firms will boost your brand’s visibility, improve SEO, and establish credibility.
Do you need Public Relations for your Law Firm?
Law is highly competitive and visibility is the key to staying relevant. PR for law firms can greatly improve business growth for boutique and transactional law firms. Lawsome Digital specializes in providing PR services to firms that cannot afford to establish an in-house marketing team. We have years of experience working with law firms throughout the US and Canada in nearly every practice area.
Lawsome Digital knows how to design PR campaigns for law firms that obtain results. Our PR for law firms strategy will:
- Amplify your law firm’s successes
- Reinforce your expertise in your practice area
- Drive traffic to your website
- Get media coverage of case studies
- Generate quality leads
- Deliver results
The Best Public Relations for Law Firms Begins with Strategy
Strategy and messaging are the keys to a successful PR campaign for boutique law firms.
An effective law firm PR campaign begins with strategy and the right messaging in order to accomplish your business goals. As legal PR experts, we regularly create engaging content for law firms. We will be your advocate and promote your expertise and accomplishments in a way that appeals to prospective clients. The way we do this is through regular strategy meetings.
Before any PR campaign, strategy meetings are critical to the campaign’s overall success. During your strategy meeting, we will need to establish:
- What you want to accomplish with this PR campaign
- The stories you want to tell
- Who you hope to reach with your message
- Where you want this message promoted
Lawsome Digital is a full-service legal marketing firm, so we can handle all aspects of your marketing, not just PR. Part of any successful law firm public relations strategy will include social media promotion and establishing a page on your website for all press, law firm news, and public appearances. Lawsome Digital can handle that and more for your firm.
Make the News with Press Release Distribution
You have excellent news to share about your law firm and we want to make sure people see it.
Whether you are announcing a big win, a new team member, or sponsorship of a local event, Lawsome Digital will distribute your press release to local news outlets, mainstream media outlets, and digital services like Google News and Apple News.
When your press release is published, we will deliver a report with links to your law firm’s press release. You will be able to use this report to track the success of your press release and to easily share them on your social media.
Need a press release written? We do that too!
Media Training and Opportunities for Lawyers
A major part of your overall public relations strategy for lawyers is… YOU!
Our media training service will prepare you for media appearances and help you connect with your audience in a way that will help grow your influence and law business.
These training sessions will prepare you for valuable appearances on local news programs, radio and print interviews, and other mediums. Lawsome can also help find appearance opportunities for lawyers, such as:
- Local appearances
- Television opportunities
- Radio interviews
- Magazine and newspaper articles
- Podcast appearances, as both a guest and a host
Our team specializes in creating speaking kits for lawyers in order to help them market themselves and grow their brand. This can help generate speaking opportunities, conference appearances, podcast appearances, and a number of additional marketing opportunities for firms and individuals.
Full Service Boutique Marketing Firm for Lawyers
We are proud to be a woman-owned small business serving the marketing needs of transactional lawyers. Some of the additional services we offer include:
PR for Law Firms is Just One Piece of the Puzzle
We are a woman-owned business primarily helping solo to small law firms overcome obstacles and establish themselves with their audience online.
As all lawyers know, law is a very crowded space. To give your law firm a chance to stay ahead of the competition in the digital landscape, you will need a comprehensive approach to marketing.
Legal public relations is just one piece of the puzzle. But don’t worry! The experienced team at Lawsome Digital can design a comprehensive PR strategy that will help your firm stay competitive in your respective market.