Case Study

Georgia Tenant Rights: Niching Into Your Target Market

“Four new clients in four days. That’s the result I was looking for.”

– Robert Cairns, Attorney, GeorgiaTenantRights.com

Case Studies | Design Landing Pages | Lawsome Digital

When our client approached us about making a website separate of their firm, focused on bringing research and education to their target audience, we were thrilled. This site not only offers articles designed to help their clients, but also allows for uniquely targeted landing pages.

Targeted landing pages not only hold information about what their target client is searching for, making them the authority on that subject, but it also reduces google advertising spend for pay-per-click advertising. Within the first couple of months of running advertising, the cost-per-click decreased 15% while the conversion rate increased from previouis reporting.

Case Study

Estate Planning Atlanta: Rebranding and Retargeting

“My social media, newsletter & website all look great. I’m so happy to see it all come together!” – Sarah Siedentopf, Attorney, Estate Law Atlanta

We met our client as she was beginning a new journey with her firm. She wanted to increase inquiries, and therefore conversions through her site, and she was sick and tired of the pictures and content that no longer represented what she considered her target market.

We rebranded the images and updated the text on her site, as well as reworked the layout to give this business a fresher, more modern feel. Increasing the Calls-to-Action across all landing pages also increased the conversions of site visits to potential new leads. Her PPC advertising to the fresh landing pages also decreased her CPC by 45%, allowing us to increase impressions & conversions.

Digital Marketing Firm For Law Firms | Lawsome Digital

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