How to Kickstart Your Legal Sphere of Influence

What is a sphere of influence (SOI)? 

Everyone has a sphere of influence. A sphere of influence is a group of people over which you have a bit of sway simply because you know them. Think of your family, friends, neighbors, classmates, dentist, postman, &/or attorney. 

See what we did there? 

Legal Sphere of Influence 

Your legal sphere of influence is your past clients, current clients, coworkers, paralegals, office administrators, county clerks, transcriptionists, judges, other attorneys, and anyone else you work with frequently. 

While traditional approaches of staying in touch through networking, referral marketing, and advertising will never fail, the evolution of the internet and the pandemic have put a damper on building your business the tried and true way. 

Kickstarting Your Sphere of Influence with Social Media

You must use social media to expand your legal sphere of influence in today’s world. LinkedIn, Facebook, Google, and Referrals through Email Marketing can allow you the chance to communicate with thousands of clients with just a few clicks. 


LinkedIn is a business-driven social site that is designed solely for business professionals. This is the social site where you are meant to market yourself and can easily grow your legal sphere of influence exponentially. 


Your Facebook Business Page is a great way to keep in touch with past and current clients. Post company updates on your business page so people can follow you, request reviews from former clients, and deliver targeted ads to specific traffic. 

Google Reviews

Your past clients may not know how important they are, but Google Reviews can truly make or break your business. Not only do they help rank your website for SEO purposes, but 98% of consumers research attorneys online before they hire them. We’re willing to guess nearly all of them read at least 1 or 2 Google reviews before making their decision. Make sure to gently and professionally ask your past clients for Google Reviews once their cases have been won. It’s probably not a good idea to ask anyone for a review if a case didn’t turn out in their favor.  

Referrals through Email Marketing 

Referrals are key to building your legal sphere of influence, and one of the easiest ways to ensure you get referrals is to keep in contact with past clients. Keep your client’s info in a CRM. Send them handwritten holiday cards &/or birthday cards, monthly newsletters, and an email once or twice a year just to check-in. Remind them that you’re there, and don’t be afraid to ask them if they have any friends who may need your services. 

Are you ready to Launch Your Law and get your law firm off the ground? 

Contact us and book your appointment today.2021