How to Market Law Firms on Social Media

Oh, social media – the ever-changing landscape of likes, shares, and hashtags. It’s not just for sharing your vacation snaps anymore; it’s also a powerful tool for law firm marketing!  However, that’s only the case if you choose your platforms wisely, develop a strategy, and don’t get caught in the same traps that so many […]

Email Marketing for Law Firms: The Ultimate Do’s and Don’ts Checklist

Email marketing is a powerful tool for law firms to attract new clients and stay connected with existing ones.  After all, statistics show that email marketing has around a 3,600% ROI, with higher click-through rates, engagement rates, and conversions. However, it takes a bit more work than just writing emails, sending them out, and hoping […]

Why Your Law Firm Needs a YouTube Marketing Agency: A Comprehensive Guide

When you’re marketing your legal firm, a thought constantly lingering in the back of your mind is, ‘how do I differentiate myself from competitors?’ While retail brands can create a super playful persona that helps them stand out from the crowd, law firms have to be careful not to jeopardize their reputation for professionalism.  So […]

Family Law SEO: Mastering On-Page and Off-Page Techniques for Success

In today’s digital world, having a strong online presence is crucial for family law firms to attract new clients and stay competitive.  With 93% of online experiences beginning with a search engine, optimizing your family law firm’s website for search engines is more important than ever.  And let’s be real, every time you go to […]

Lawyer Website Mistakes and How to Fix Them

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⅓ of prospective clients vet their attorneys online before choosing who to hire.  Lawyer websites make the first impression for these prospects and should: 74% of visitors to lawyer websites are ready to take action. Don’t miss out on this business because your website doesn’t make a good first impression.  Is your firm making these […]

Easy Organic Lead Generation for Lawyers

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Lead generation for lawyers can be achieved organically with a bit of time and fine-tuning. Maintaining a steady stream of leads while nurturing the relationships of long-time clients is an essential part of growing into a successful top-ranking law firm.  What does lead generation mean?  Lead generation is the process of attracting new prospects to […]

Evergreen Content For Estate Planning Law Firms

Evergreen Content for Estate Planning Firms in White Letters on Blue Background with Evergreen Tree

Evergreen Content is an important content marketing strategy for estate planning firms. Evergreen articles on your website and social media platforms are helpful for building SEO and for getting websites to rank on search engine ranking pages (SERPs).  What is Evergreen Content? Evergreen Content is material that covers topics that are relevant and everlasting. Blog […]

The Influence of Community on Your Law Firm

*Your business community is the backbone of your law firm. It builds morale, offers support, and drives you company to new clientele* Growing your business is at the forefront of every small business owner’s mind. Refining a business community, building an online presence, and establishing a positive rapport within your local community are all major […]

Confidently Protect & Scale Your Law Firm

*To Scale your Law Firm is the goal for every attorney on the block, but you can’t get it done without the proper protections and systems in place* Meet Crystal Potts. Crystal owns and operates two businesses – she is the founder of Potts Legal as well as The Systems Edit. Potts Legal is a law firm that […]

How to Create Clarity in Your Business

Clarity in business is a goal attorneys and business owners should continually strive for in their careers.  Business clarity ensures advancement in your marketing, business plans, finances, social media relationships, and more.  What does clarity in business really mean?  Why is business clarity important?  Having a full grasp on your business is one of the […]