Confidently Protect & Scale Your Law Firm

*To Scale your Law Firm is the goal for every attorney on the block, but you can’t get it done without the proper protections and systems in place* Meet Crystal Potts. Crystal owns and operates two businesses – she is the founder of Potts Legal as well as The Systems Edit. Potts Legal is a law firm that […]

How to Create Clarity in Your Business

Clarity in business is a goal attorneys and business owners should continually strive for in their careers.  Business clarity ensures advancement in your marketing, business plans, finances, social media relationships, and more.  What does clarity in business really mean?  Why is business clarity important?  Having a full grasp on your business is one of the […]

The 4 C’s for Attorneys

The 4 C’s for attorneys is much the same as the 4 C’s for grading diamonds. Consistency, clarity, community, and conversion are strong characteristics law firms need to become high-quality, top-ranking industry leaders.  Mastering the art of a successful law firm requires infinite hours of hard work and dedication. Cutting your company into multiple facets […]

Completing a Competitive Marketing Analysis for an Estate Planning Firm

Completing a Competitive Marketing Analysis for Your Estate Planning Firm Competitive marketing analysis will help identify where your estate planning firm stands against its competitors. A market analysis will give direct insight into your company’s and competitors strengths and weaknesses. From there, your business can develop a marketing blueprint that can help your business grow […]

Your Law Firm’s Domain Authority: Strengthen It With Landing Pages 

Developing your law firm’s credibility, strengthening its search engine optimization (SEO), and building a great domain authority should be at the forefront of every digital marketing strategy. What is Domain Authority (DA)? Domain authority is a term developed by MOZ, and represents a website’s search engine ranking score. A website’s domain authority is scored via […]

How to Kickstart Your Legal Sphere of Influence

What is a sphere of influence (SOI)?  Everyone has a sphere of influence. A sphere of influence is a group of people over which you have a bit of sway simply because you know them. Think of your family, friends, neighbors, classmates, dentist, postman, &/or attorney.  See what we did there?  Legal Sphere of Influence  […]

Tips for Attorneys Working from Home

Public Relations for Law Firms

Today let’s discuss our top tips for attorneys working from home.  As we near the end of 2020, the number of Covid cases continues to climb so we once again may be faced with working from home while in quarantine. Top Tips for Attorneys Working from Home Ensure the safety of your security measures: The […]

8 Tech Tools for Attorneys

8 Tech Tools for Attorneys Launching your own law firm is hard enough, especially if you’re going at without the help of an assistant or paralegal.  In this day and age, new lawyers have the luxury of technology at their fingertips; however, deciphering which apps and software will improve a new law firm is a […]

Building a Law Firm You Believe In 

Public Relations for Law Firms

Building a Law Firm You Believe In  You‘re a success. You finally made it through law school and passed the bar.  Now what?  Get started on building a law firm you believe in.  Sure you can join an already established law firm, starting from the bottom with the hopes of eventually making partner, but if […]