Developing your law firm’s credibility, strengthening its search engine optimization (SEO), and building a great domain authority should be at the forefront of every digital marketing strategy.
What is Domain Authority (DA)?
Domain authority is a term developed by MOZ, and represents a website’s search engine ranking score. A website’s domain authority is scored via SEO and its relevance in a specific industry or niche, based solely on how well the website performs in search engine ranking pages (SERPs).
What is a good DA score?
There are so many factors that go into calculating a website’s DA, and the higher the score, the better ranking your website will get:
- Above 80 is excellent
- 60 to 70 is very good
- 50 to 60 is good
- 40 to 50 is average
- 30 to 40 is below average
- Below 30 is poor
How is DA calculated?
Several factors come into play when ranking a website:
- Monthly search traffic
- # of backlinks
- Type & Quality of backlinks
- Ranking domains
- Referring keywords
Why is Domain Authority (DA) important for Your Law Firm?
Think of your DA as a collaborative effort to help you gauge your website’s value, strength, and performance as a whole. While single-handedly improving just your DA score may not directly improve your Google rankings alone, the steps you take to improve your DA will overhaul the SEO on your entire website, giving your law firm the ability to stand above your competition and establish its name above others in the legal community.
How to create DA Relevance in Your Law Firm’s Landing Pages
- Audit your backlink portfolio and add new ones, as needed.
- Generate new and relevant content using strong keywords & long-tail keywords
- Create landing pages that convert!