The Influence of Community on Your Law Firm
*Your business community is the backbone of your law firm. It builds morale, offers support, and drives you company to new clientele* Growing your business is at the forefront of every small business owner’s mind. Refining a business community, building an online presence, and establishing a positive rapport within your local community are all major […]
Confidently Protect & Scale Your Law Firm
*To Scale your Law Firm is the goal for every attorney on the block, but you can’t get it done without the proper protections and systems in place* Meet Crystal Potts. Crystal owns and operates two businesses – she is the founder of Potts Legal as well as The Systems Edit. Potts Legal is a law firm that […]
How to Create Clarity in Your Business
Clarity in business is a goal attorneys and business owners should continually strive for in their careers. Business clarity ensures advancement in your marketing, business plans, finances, social media relationships, and more. What does clarity in business really mean? Why is business clarity important? Having a full grasp on your business is one of the […]
The 4 C’s for Attorneys
The 4 C’s for attorneys is much the same as the 4 C’s for grading diamonds. Consistency, clarity, community, and conversion are strong characteristics law firms need to become high-quality, top-ranking industry leaders. Mastering the art of a successful law firm requires infinite hours of hard work and dedication. Cutting your company into multiple facets […]
Completing a Competitive Marketing Analysis for an Estate Planning Firm
Completing a Competitive Marketing Analysis for Your Estate Planning Firm Competitive marketing analysis will help identify where your estate planning firm stands against its competitors. A market analysis will give direct insight into your company’s and competitors strengths and weaknesses. From there, your business can develop a marketing blueprint that can help your business grow […]
LinkedIn Advertising Rules for Lawyers
LinkedIn advertising rules for lawyers can be tricky. Attorneys work under strict ethical guidelines, and every aspect of their business must conform to these standards. 92% of businesses use LinkedIn as a part of their digital marketing strategy so it’s important for lawyers to use the social media platform as well, but what constitutes advertising […]
Building a Law Firm You Believe In
Building a Law Firm You Believe In You‘re a success. You finally made it through law school and passed the bar. Now what? Get started on building a law firm you believe in. Sure you can join an already established law firm, starting from the bottom with the hopes of eventually making partner, but if […]