Why Do Law Firms Need Marketing?

In the modern world, law firms face a competitive landscape like never before.  The legal industry is evolving rapidly, with new technologies, alternative service providers, and increasing client expectations.  All the world’s industries are changing at such an incredible rate, and the legal sectors are constantly evolving while keeping up with what’s happening and the […]

Why Law Firms Fail: A Personal Look Into Common Pitfalls

John Morley once wrote; Law firms don’t just go bankrupt—they collapse. Like Dewey & LeBoeuf, Heller Ehrman, and Bingham McCutchen, law firms often go from apparent health to liquidation in a matter of months or even days. Almost no large law firm has ever managed to reorganize its debts in bankruptcy and survive. This pattern […]

Email Marketing for Law Firms: The Ultimate Do’s and Don’ts Checklist

Email marketing is a powerful tool for law firms to attract new clients and stay connected with existing ones.  After all, statistics show that email marketing has around a 3,600% ROI, with higher click-through rates, engagement rates, and conversions. However, it takes a bit more work than just writing emails, sending them out, and hoping […]

Marketing Your Small Law Firm: How to Stand Out in a Crowded Market

Consider this question.  When clients search for a law firm to argue their case, why should they choose yours instead of a competitor’s? Do you offer exceptional value for money? Do you boast a high success rate when it comes to winning cases for your clients? Do your lawyers have the knowledge and expertise that […]

Why Your Law Firm Needs a YouTube Marketing Agency: A Comprehensive Guide

When you’re marketing your legal firm, a thought constantly lingering in the back of your mind is, ‘how do I differentiate myself from competitors?’ While retail brands can create a super playful persona that helps them stand out from the crowd, law firms have to be careful not to jeopardize their reputation for professionalism.  So […]

Family Law SEO: Mastering On-Page and Off-Page Techniques for Success

In today’s digital world, having a strong online presence is crucial for family law firms to attract new clients and stay competitive.  With 93% of online experiences beginning with a search engine, optimizing your family law firm’s website for search engines is more important than ever.  And let’s be real, every time you go to […]

How to Stand Out in the Competitive World of Family Law Marketing

Retail brands have almost unlimited tools at their disposal to stand out from competitors.  For law firms, it’s a little different.  In Family Law Marketing, while creating a unique brand voice can help you stand out from the crowd, it’s also crucial that you maintain a professional reputation and avoid content that’s too playful. Building […]

Lawyer Website Mistakes and How to Fix Them

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⅓ of prospective clients vet their attorneys online before choosing who to hire.  Lawyer websites make the first impression for these prospects and should: 74% of visitors to lawyer websites are ready to take action. Don’t miss out on this business because your website doesn’t make a good first impression.  Is your firm making these […]

Easy Organic Lead Generation for Lawyers

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Lead generation for lawyers can be achieved organically with a bit of time and fine-tuning. Maintaining a steady stream of leads while nurturing the relationships of long-time clients is an essential part of growing into a successful top-ranking law firm.  What does lead generation mean?  Lead generation is the process of attracting new prospects to […]

Evergreen Content For Estate Planning Law Firms

Evergreen Content for Estate Planning Firms in White Letters on Blue Background with Evergreen Tree

Evergreen Content is an important content marketing strategy for estate planning firms. Evergreen articles on your website and social media platforms are helpful for building SEO and for getting websites to rank on search engine ranking pages (SERPs).  What is Evergreen Content? Evergreen Content is material that covers topics that are relevant and everlasting. Blog […]