The Influence of Community on Your Law Firm

*Your business community is the backbone of your law firm. It builds morale, offers support, and drives you company to new clientele* Growing your business is at the forefront of every small business owner’s mind. Refining a business community, building an online presence, and establishing a positive rapport within your local community are all major […]

Confidently Protecting & Scaling Your Business

*Scaling your business is the goal for every attorney on the block, but you can’t get it done without the proper protections and systems in place* Meet Crystal Potts. Crystal owns and operates two businesses – she is the founder of Potts Legal as well as The Systems Edit. Potts Legal is a law firm that focuses on […]

How to Create Clarity in Your Business

Clarity in business is a goal attorneys and business owners should continually strive for in their careers.  Business clarity ensures advancement in your marketing, business plans, finances, social media relationships, and more.  What does clarity in business really mean?  Why is business clarity important?  Having a full grasp on your business is one of the […]

How Brand Consistency Benefits Your Law Firm

Strong brand consistency is key to creating a top-ranking law firm in today’s legal landscape.   Building a long-lasting, recognizable brand can seem difficult at first, but through consistent actions, your law firm can soon become a household name.  What is brand consistency?  Brand consistency is more than your business’ logo, tagline, website, and branding colors. […]

The 4 C’s for Attorneys

The 4 C’s for attorneys is much the same as the 4 C’s for grading diamonds. Consistency, clarity, community, and conversion are strong characteristics law firms need to become high-quality, top-ranking industry leaders.  Mastering the art of a successful law firm requires infinite hours of hard work and dedication. Cutting your company into multiple facets […]

Completing a Competitive Marketing Analysis for an Estate Planning Firm

Completing a Competitive Marketing Analysis for Your Estate Planning Firm Competitive marketing analysis will help identify where your estate planning firm stands against its competitors. A market analysis will give direct insight into your company’s and competitors strengths and weaknesses. From there, your business can develop a marketing blueprint that can help your business grow […]

Your Law Firm’s Domain Authority: Strengthen It With Landing Pages 

Developing your law firm’s credibility, strengthening its search engine optimization (SEO), and building a great domain authority should be at the forefront of every digital marketing strategy. What is Domain Authority (DA)? Domain authority is a term developed by MOZ, and represents a website’s search engine ranking score. A website’s domain authority is scored via […]

In the Lawsome Limelight: Ryan Kimler from Financial Clarity, LLC.

Meet Ryan Kimler. Ryan is the Owner and CFO Guide of Financial Clarity LLC.  Lawsome had the opportunity to meet with Ryan and learn about his financial services firm that offers clarity and guidance to become a more successful business. With a Bachelor’s Degree in Accounting and Finance, Ryan is the Founder of Financial Clarity […]

LinkedIn Advertising Rules for Lawyers

LinkedIn advertising rules for lawyers can be tricky.  Attorneys work under strict ethical guidelines, and every aspect of their business must conform to these standards. 92% of businesses use LinkedIn as a part of their digital marketing strategy so it’s important for lawyers to use the social media platform as well, but what constitutes advertising […]

Lawyer Blog Topics

Keeping a fresh list of lawyer blog topics ready for your firm is a great way to have creative content at the ready Lawyer Blog Topics Adding new content to your website regularly will keep prospective eyes on your law firm and help develop fresh referrals and business relationships.  How do you create new content […]