Confidently Protect & Scale Your Law Firm
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*To Scale your Law Firm is the goal for every attorney on the block, but you can’t get it done without the proper protections and systems in place* Meet Crystal Potts. Crystal owns and operates two businesses – she is the founder of Potts Legal as well as The Systems Edit. Potts Legal is a law firm that […]
The 4 C’s for Attorneys
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The 4 C’s for attorneys is much the same as the 4 C’s for grading diamonds. Consistency, clarity, community, and conversion are strong characteristics law firms need to become high-quality, top-ranking industry leaders. Mastering the art of a successful law firm requires infinite hours of hard work and dedication. Cutting your company into multiple facets […]
Completing a Competitive Marketing Analysis for an Estate Planning Firm
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Completing a Competitive Marketing Analysis for Your Estate Planning Firm Competitive marketing analysis will help identify where your estate planning firm stands against its competitors. A market analysis will give direct insight into your company’s and competitors strengths and weaknesses. From there, your business can develop a marketing blueprint that can help your business grow […]
LinkedIn Advertising Rules for Lawyers
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LinkedIn advertising rules for lawyers can be tricky. Attorneys work under strict ethical guidelines, and every aspect of their business must conform to these standards. 92% of businesses use LinkedIn as a part of their digital marketing strategy so it’s important for lawyers to use the social media platform as well, but what constitutes advertising […]
5 Ethical Mistakes Your Law Firm is Making on Social Media
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Social media can be a powerhouse for attorneys, providing endless opportunities for networking, relationship building, and referrals. However, if you’re not careful, your law firm could run into issues w/ ethical obligations thereby ruining your reputation. Keep on top of these 5 Ethical Mistakes Your Firm is Making on Social Media to make sure your […]