Confidently Protecting & Scaling Your Business

*Scaling your business is the goal for every attorney on the block, but you can’t get it done without the proper protections and systems in place* Meet Crystal Potts. Crystal owns and operates two businesses – she is the founder of Potts Legal as well as The Systems Edit. Potts Legal is a law firm that focuses on […]

The 4 C’s for Attorneys

The 4 C’s for attorneys is much the same as the 4 C’s for grading diamonds. Consistency, clarity, community, and conversion are strong characteristics law firms need to become high-quality, top-ranking industry leaders.  Mastering the art of a successful law firm requires infinite hours of hard work and dedication. Cutting your company into multiple facets […]

Completing a Competitive Marketing Analysis for an Estate Planning Firm

Completing a Competitive Marketing Analysis for Your Estate Planning Firm Competitive marketing analysis will help identify where your estate planning firm stands against its competitors. A market analysis will give direct insight into your company’s and competitors strengths and weaknesses. From there, your business can develop a marketing blueprint that can help your business grow […]

LinkedIn Advertising Rules for Lawyers

LinkedIn advertising rules for lawyers can be tricky.  Attorneys work under strict ethical guidelines, and every aspect of their business must conform to these standards. 92% of businesses use LinkedIn as a part of their digital marketing strategy so it’s important for lawyers to use the social media platform as well, but what constitutes advertising […]

5 Ethical Mistakes Your Firm is Making on Social Media

Social media can be a powerhouse for attorneys, providing endless opportunities for networking, relationship building, and referrals.  However, if you’re not careful, your law firm could run into issues w/ ethical obligations thereby ruining your reputation. Keep on top of these 5 Ethical Mistakes Your Firm is Making on Social Media to make sure your […]