How to Kickstart Your Legal Sphere of Influence
What is a sphere of influence (SOI)? Everyone has a sphere of influence. A sphere of influence is a group of people over which you have a bit of sway simply because you know them. Think of your family, friends, neighbors, classmates, dentist, postman, &/or attorney. See what we did there? Legal Sphere of Influence […]
We’ve got Vision for 2018!
Have you mocked up a vision board for your business? We’ve tried scrapbooking, jotting lists, creating a vision board, you name it! This year, we decided to mock up our vision on Pinterest boards: Check them out here! This year we’re hyperfocused on two things for our business: loving our clients and saving our Benjamins. […]
Our Top Five Business Tools for Marketing
Business tools can be absolute lifesavers for your company. As the saying goes: “Work smarter, not harder.” There’s an entire universe of supposedly “helpful” business tools out there. Which business tools are actually helpful and necessary for your small company, though? We’ll go ahead and say the annoying thing that you don’t want to hear: […]
Google Ad Words Vs. Facebook Ads
We’re here to demystify Ad Words and Facebook Ads…and how to determine which is better-suited for your business. There are 2.925 billion internet users in the world. Hello…2.925 BILLION! Let’s take advantage of this, people! It is a common misconception that Google Ad Words and Facebook Ads are competitors. Both advertising strategies have specific advantages […]
Holiday Business Ideas: Don’t let the Holidays Kick your Biz
It always amazes me how we go from goblins and gore to holiday cheer overnight. I went into Target on November 1st for some discount candy (don’t judge), and was met with a dreaded “Only 54 Days until Christmas!” sign in bright red and green. While green is my favorite color, I definitely did not […]
Social Media and Your Business: Google Plus
In my previous blog posts, I’ve gone over the ways your small business can use Facebook, Twitter, Instagram, and Video to reach potential clients. One social media platform that is discussed less often is Google Plus. Google and SEO: Google Plus has a much smaller market share than the prominent social media outlets like Facebook […]
Social Media and Your Business: Video – Vimeo, Youtube, Vine
Social media is a great way to expose new customers to your small business. According to Digitalsherpa, 63% of users prefer to be able to access information about businesses through social media searches. My past blog posts have focused on Facebook, Twitter, and Instagram. Now it’s time to discuss video, which can be incorporated into […]
Social Media and Your Business: Instagram
Now that we’ve already discussed Facebook, Twitter, and for your small business, it’s time to talk about Instagram. Instagram is a photo sharing social media tool, with over 400 million active monthly users. Cross-link: One of the best ways to use Instagram for your business is to cross-link it through other social media platforms. Each platform […]